11 Apps To Boost Your Marketing Strategy
The use of mobile phones is not limited to just phone calls or texts in this century. Technology is constantly evolving with time, improving features, and reducing the size of devices to enhance their reliability. Now, this small-looking device in your hand has bigger capabilities as compared before.
Recently, the Covid-19 pandemic has boosted the use of mobile phone apps for performing various tasks online. People conducted webinars, online meetings, and even managed their businesses using smartphones.
Digital marketers took extra advantage of it by opting for mobile apps for completing their marketing tasks when they are away from computers. Hence there is no doubt, that the era of mobile applications is vast and portable.
Digital marketers all around the world keep looking for cost-efficient and effective apps that can help them to reach their marketing goals. So here we have come up with the list of 10 best marketing mobile apps that should be present on the phone of every marketing guy.
It is a very simple but effective tool that allows creating a to-do list and notes in the form of text, media, or web content. Along with that, it also allows you to use the camera to scan and digitize your paper documents as well as business cards, etc.
Using Evernote, you can write your instant ideas easily and organize all your important documents, articles, notes, etc., in one place. One of the best features of this app is reminders, which keep you on top of your activities.
Additionally, you can sync your notes across different devices i.e tablets, phones, and Chromebooks. Evernote is available in both Android and iOS versions.
2. Google docs and Google sheet
These are the tools that every marketer uses for writing content or making spreadsheets. These are some of the best tools from Google. Google docs and spreadsheets allow you to do all the features that are available in MS word and excel in a more advanced and easy way.
There is no need to hassle about losing your work because it saves data automatically. You can also create charts for better presentation using Google Spreadsheet. Both of these tools allow editing anywhere and anytime.
You can share your written file with anyone and set their type of access according to the editing authority. With that, you can add comments on required places.
Buffer is a social media manager application that helps in sharing and scheduling posts to Instagram, Facebook, Pinterest, Twitter, and Linkedin.
The best thing about using this application is it saves a lot of time which generally gets wasted while logging in to different accounts. You can schedule any text, picture, or video and track the performance of your posts by analytics.
Buffer is a tool that maintains an effortless social media presence consistently. In this app, you can find relevant hashtags for your Instagram posts.
You can use its free plan for posting one image and one video in managing up to 3 accounts and if you like to have more accounts and analytics, you must go for a business plan.
4. Facebook Business Suite
If you haven’t created a Facebook page for your business, then you have to redesign your marketing strategies. Facebook pages are a great source of brand awareness and marketing.
For doing so, we have a Facebook business suite. This application is designed for managing Facebook pages. It allows access to various tools that complete your business needs across Facebook & Instagram.
You can schedule and manage the post and view all the activities in a single app. Not just this, the Facebook business suite also provides you with audience insight that helps in improving marketing strategies.
5. Facebook Ads Manager
There is no doubt that Facebook Ads Manager is a very easy-to-use app for marketers who runs ads on Facebook and Instagram. This mobile application allows you to manage and create ads on a go from anywhere using your phone.
You can stay connected to your marketing campaign and check its real-time activity and insight on your phone. You can compare ad campaigns in a better format and turn them on or off anytime.
Colorcinch is an intuitive web-based photo editing and design software perfect for digital marketers to glitz up their content. Basic and advanced editing can be done with just a simple drag and drop.
You can transform your photos and graphics into outstanding visuals by applying hundreds of unique special effects, filters, and overlays and playing around with an incredible collection of premium vector icons and stock photos.
Colorcinch is refreshingly simple to use so you don’t need tutorials to start creating your designs. You can achieve stunning results with less time and virtually no experience.
You can access the numerous essential effects and features of Colorcinch for free, no sign-up is required. And you can upgrade to Colorcinch Plus to take advantage of everything that it offers.
7. Google Analytics
Google Analytics is an all-time hit app for getting a detailed analysis of visitors and audience on your website. This app is always present in the list of marketers.
You can measure your advertisement performance as well as get complete information about your website or app to understand and outline your marketing strategies.
It is a free tool, which means you don’t have to pay anything to use it.
This is the first pick of designers in this list of marketing apps for creating amazing graphic content. It is a graphic designing tool in which you can create any kind of design using its thousands of predefined templates.
Along with that, it has a huge collection of illustrations and images which enhance the design of your graphic content. It is a very easy-to-use tool in which no training is required. With that, it allows collaboration where you can share and edit designs with your team and also, will allow you to learn how to increase sales through web design.
You can create any design using Canva free of cost. However, apart from free templates, there are some designs that are payable if you want to remove their watermark.
It is a powerpack of marketing apps in which you can manage email campaigns, CRM, publish Facebook ads and track results. It is a tool that boosts up the business by making sales, bringing back customers, and sharing your brand awareness.
You can call, text, and send emails using a single app. Along with that, it allows mentioning the status of the customer using appropriate tags. Create attractive email campaigns for marketing automation as well as create converting ads on Facebook and Instagram without any difficulty.
Track all your campaigns in a single place using reports and analytics and improve your strategies by adopting actionable recommendations.
Hootsuite is another social media management tool that allows scheduling posts on Facebook, LinkedIn, Twitter, and Instagram. It is a platform that combines all your social media into one place.
Create beautiful and engaging content for different social media platforms using this amazing social media management application and schedule it using a calendar. You can measure and track your growth in real-time and get insight into top-performing content.
11. Grammarly keyboards
Grammarly is like a virtual teacher that helps you in correcting your mistakes and creating mistake-free copies of the content. It checks on capitalization, punctuation, and spellcheck. With that, it also suggests good vocabulary.
It polishes your content for different social media platforms as it easily integrates with all the apps present on the phone.
It is available free of cost but for the advanced feature, you may go for a paid version.
These are the best must-use marketing mobile apps that take your marketing to another level. Comment below your favorite among these apps.
One thing that is sure about this year, is it is going to be the year of mobile apps. So if you have any idea and want to shape it into a mobile app then you can hire an Android app developer, who can create your idea into a useful tool.